Report a mispronounced word. For years the term was an essential tagline on magazine cover-lines. But not any more.
Think back on your favorite products or brands. Now try to think of a sentence or a phrase that you associate with them. The moment you hear this phrase, you think about the product, and vice versa when you see the product, the phrase pops into your head almost instantly. These phrases or sentences are advertising slogans, and if you remember them, even if they were all the way from your childhood, that means they are successful advertising slogans. In this article, we will dig deep into 1 what and how to use advertising slogans2 40 memorable advertising slogans you should know ,and 3 how to create your very own advertising slogan.
Advertising slogans are those brief yet memorable phrases that you find in marketing and advertising campaigns, acting as the main attention-drawer to the product, service, company, or brand that is being advertised. They are catchy, they are short — often written in five words or less — and they sum up what the product or the brand has to offer. They are designed to draw the attention of customers to a brand, and keep that brand in mind in their future shopping or purchasing decisions.
At a glance, it would seem that a slogan is just a tag line or a catchphrase that advertisers come up with. However, they have a more important function. Advertising slogans are part of a bigger marketing strategy. For example, every branding strategy involves the creation and use of an advertising slogan. After all, these slogans are often identified with a brand. You will notice how all product or service providers come up with their own advertising slogans. This is because some slogans are more recognizable and thus offer more effective recall than mere brand names.
It caught on pretty quick, and was used for several decades. Decades later, even when Hallmark branched out into licensing and manufacture of other gift products, the slogan still holds true to its core vision.
Wheaties, a General Mills breakfast cereal, became known for its packaging, with famous and noted American athletes featured on the cereal box. DeBeers is a pioneering company when it comes to diamond mining and trading. It was inspired by the idea that the shell coating the chocolate was hard enough to avoid melting in the hand, but will eventually do so once they enter the mouth for eating.
These candies were pitched to the military as part of the rations for the American when they went off to war, and their hard shell made them ideal for long transports and storage. Kit Kat developed its chocolate-covered wafer biscuit of the same name in but launched its advertising efforts in full force in This tagline was used simultaneously with the launch of Crest Toothpaste, and helped the brand become one of Anti aging cream taglines for dating bestselling oral hygiene products in the United States at the time.
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